SPONSOR ABI GAMES™ 2025
FOR PEOPLE WITH ACQUIRED BRAIN INJURY

University of Worcester Sports Arena
20th August 2025

Each ABI Games™ requires funding and this year we decided to create sponsorships so companies can support this incredible day and gain in return. We have secured our main sponsor, however there are a number of sponsorship packages available.

Now in its third year we have kept consistent with 24 games in 4 categories all of which are available to sponsor:

Physical Games: Walking Football, Walking Cricket, Walking Tennis, Walking Rugby, Boccia & Bowls
Cognitive Skills: Scrabble, Chess, Dominoes, Uno, Memory Game and Sjoelbak
Life Skills: Grow Tallest Sunflower, Grow Wonky Fruit & Veg, Bake a Cake, Bake Scones, Bake a Loaf of Bread and Make a Preserve
Creative Expression: Crafts, Creative Writing, Drawing or Painting, Photography, Pottery & Woodwork

Please download the sponsorship brochure below and pick the one that resonates with you or your business.

Help us to help participants experience a fun-filled day making new friends, and to feel a great sense of pride and achievement.

DOWNLOAD OUR CORPORATE SPONSORSHIP PACK HERE

Our Sponsors

Main Sponsor

Higgs LLP is deep-rooted in the Black Country – its heritage is what drives the firm’s authenticity, passion and dedication, which has been passed down through generations, creating the unique ‘Higgs quality’ that sets it apart. Higgs isn’t just a law firm, with 32 Partners and over 260 people, it embodies a people-centric approach that impacts its people, communities, clients and its business partners.

"We are thrilled to support Worcestershire Headway and sponsor the fantastic ABI Games 2025, a fully inclusive event for those impacted by brain injury. The primary driver for us as a firm is people – we are in awe of Headway's amazing hard work in supporting those affected by brain injury and seeing how much fun, happiness, and laughter the games bring to everyone involved. I'm sure this year's games will be bigger and better than ever, and Higgs is delighted to be a part of it!" Andy Shaw
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GMS Group - Walking Football, Chess & T-Shirt
Warrens Hall - Bowls, Memory Game, & T-Shirt

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Our culture at GMS Group and Warrens Hall Riding School has always strived to support local community based charities and Headway Worcestershire fits perfectly. As two businesses we not only wish to support the ABI Games in August from a funding perspective, but also operationally with staff volunteers for the day.

Myself, Neil Male, on a personal level want to help the charity reach a wider commercial audience whilst increasing awareness of their mission.

By both Mandie & I building a strong personal and commercial relationship this can lead to long term partnership that will benefit both parties.
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Video Sponsor

Medical Accident Group is an independent firm specialising in no win, no fee medical negligence and serious personal injury claims. We are part of HCR Law, whose roots date back to 1796, giving our clients access to a dedicated team of specialist lawyers, backed by a wide range of legal expertise when needed.

As a Worcester-based firm, we’re delighted to support the Headway ABI Games. We see the real value events like this bring to our local community and to those living with acquired brain injuries. By getting involved, we’re helping ensure the continuity of these vital events, and supporting the important work Headway does in rebuilding lives.

LinkedIn

Walking Cricket

BackLand & Planning is a small consultancy run by Director and owner, Sarah Smith, that specialises in assisting individuals and /or companies navigate the complex world that is the town planning system in the UK. The business began life in May 2023, as an escape from the corporate world and an attempt to achieve an improved work-life balance, including being able to take regular ‘time out’ to disappear to Africa and undertake voluntary work with local communities and wildlife conservation.

"I have always been an avid cricket fan and Worcestershire supporter and would have loved the opportunity to play at school (and later in life). I also score cricket matches for the Old Vigornians (my old alumni school cricket club) in the Worcestershire league in the summer and have done so for the last four years.

Sport/games is a great leveller and brings people together; it is also hugely important for mental and physical health and wellbeing and I firmly believe that everyone, no matter their ability, disability or difficulties in life should have the opportunity to partake and compete. So when I visited Headway and heard about the Games and found that the cricket needed a sponsor, it was the natural thing for me to do."
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Walking Rugby & T-Shirt

We at Howden visited the team at Headway in Worcester and were blown away with all the positive work they are doing. They really are making a difference, not only to individuals but to families too.

We want to support them as much as we can and “shout from the rooftops” of the effort, pride and sheer determination of this outstanding Charity and their staff and volunteers.
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Walking Tennis

The Bransford Trust is an independent grant-making charity established in 2004 by the Kinnear family. Its primary mission is to support the advancement of education, the arts, and the wellbeing of children and young people.

The trust provides funding for various charitable initiatives and collaborates with organisations involved in these sectors. Notably, it operates from the Royal Porcelain Works in Worcester, which is owned by the trust.
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Boccia

Kendall Wadley is a well-established firm specialising in financial planning and investment advisory services. They focus on providing tailored solutions to meet the unique needs of their clients, ensuring a comprehensive approach to wealth management. The firm also offers expertise in tax planning and accounting services, helping individuals and businesses navigate their financial landscapes effectively. With a commitment to client satisfaction and a team of experienced professionals, Kendall Wadley aims to empower clients to achieve their financial goals.
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Sjoelbak

Operating across the UK, Europe & North America, Alexander James Recruiting expertise lies primarily within Executive Search & Headhunting within Material Handling & Intralogistics focusing on organisations who supply into Warehousing and the Supply Chain. This includes Forklift Trucks, Automation, Robotics & Racking.

We love working with Headway Worcestershire because we see them as a unique charity in assisting a very specific area of people’s trauma and love their passion for improving lives.
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Tallest Sunflower

Nicol & Co is deeply committed to supporting the local community, going beyond just being a leading estate agency. The company believes in making a real difference by giving back to the areas it serves, whether through charitable partnerships, sponsorships, or hands-on involvement in local initiatives.

From fundraising for vital causes like Headway’s ABI Games to supporting schools, sports clubs, and community events, Nicol & Co actively invests in projects that improve people’s lives. Their approach isn’t just about donations—it’s about genuine engagement, creating lasting relationships, and ensuring their success benefits the wider community.

This community-minded ethos is woven into everything they do, reinforcing their reputation as not just a trusted estate agent but a business that truly cares about the people and places they serve.
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Woodwork

The Blind Craftsman, create unique handcrafted wooden gifts with heart and soul. Founder, Mark Hulme, has loved woodworking for years, and after losing his sight in 2022, he found new ways to keep his passion alive. Using touch and intuition, he crafts beautiful, personalised pieces from his workshop at Headway Worcestershire.

Every item tells a story and is made with care, creativity, and dedication. Whether you’re looking for a special gift or something just for you, Mark’s work is all about turning wood into something truly meaningful.
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Pottery

Pottery can be a holistic activity that nurtures both mental and physical health. I have been very fortunate in my life to have been involved in pottery from an early age.

In the classes I run I have witnessed how people find pottery to benefit mindfulness with stress reduction, increasing their emotional expression, developing their fine motor skills and coordination, boosting their self esteem and providing a route for social connection. The work that Headway Worcestershire does develops all those things through a range of activities and I am very happy to support them in their critical support work.
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Creative Writing

On Good Friday this year I kayaked 38 miles down the River Severn with a team of eight colleagues to raise £11,000+ for Headway Worcestershire. The funds raised via this event make a real difference to those living with an ABI in the region. I’ve been fortunate to visit Headway Worcestershire’s HQ in the heart of the city to see the range of activities those living with an ABI can experience. If you have the opportunity, do visit the Gregory’s Mill Street site, you’ll be amazed at the breadth of activities undertaken and the talents exhibited in areas such as woodwork and art.

It’s a privilege for Business Doctors Worcestershire to be a sponsor of the ABI Games. Every participant in the ABI Games is a beautiful illustration of people setting out to push the boundaries of their potential. The spirit of the games promotes friendship, excellence and respect. It’s great to see the number of participants growing from one ABI Games to the next and I encourage anyone reading this to come along on August 20, cheer on the participants and be uplifted by everything you see.

Thank you, Headway Worcestershire for hosting these Games, good luck to every participant, by taking part, you’re winning already!
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Painting & Drawing

Parkhouse, is a leading supplier and professional installer of air conditioning heat pump systems that offer an "all-in-one" heating and cooling solution for a wide range of Park & Leisure Homes including:-

- Mobile Homes
- Static Caravans
- Residential Park Homes
- Holiday Lodges
- Glamping Pods
- Cabins
- Airbnb
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Crafts

JAM are a multi award winning provider of complex care services to people living with a Brain Injury, providing care and supporting adults, children and their loved ones, in the community.

JAM understand that Brain injuries, whether acquired or traumatic are life changing for those that sustain them, and the people closest to them. Having expert support in place can make managing everyday life that little bit easier. That’s why At JAM CARE, our expert nursing team lead our dedicated carers to bring a unique blend of expertise, empathy, and commitment to excellence, so your loved ones are in safe hands.

Here at JAM, our mission is to “change lives for the better”. By being able to proudly sponsor the Headway Worcestershire's ABI Games™ , JAM are able to play some part in supporting people living with a brain injury to live a life as rich, and as rewarding as possible.

To learn more about the services JAM provide and how we are “changing lives for the better “please visit our website, or find us on LinkedIn!
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Water

Unity Trust Bank plc is a financial institution authorised by the Prudential Regulation Authority and regulated by both the Financial Conduct Authority and the Prudential Regulation Authority.

Established with a strong commitment to ethical banking, Unity Trust Bank focuses on providing financial services that promote social responsibility and community development. They prioritise lending to organistions that have a positive social impact, including charities, social enterprises, and community projects. They offer a range of business banking solutions tailored to meet the needs of various organizations, ensuring that clients can manage their finances effectively. The bank provides loans designed to support social enterprises and community initiatives, helping to foster growth and sustainability in these sectors.

Unity Trust Bank is known for its dedicated customer service, ensuring that clients receive the assistance they need in a timely manner. With a focus on ethical practices and community support, Unity Trust Bank stands out as a leader in responsible banking.

Preserves

Kudo Finance Sourcing is a small, fully independent Commercial Finance Brokerage operating here in the heart of Worcestershire providing Clients with mortgages, bridging finance & development funding throughout the Midlands and across the UK.

With over 20 years experience in the finance industry business owner Jonathan Thorpe’s ethos is building long term relationships with Clients catering for all their commercial finance needs.

During a recent visit to Headway it was very moving to see the great work the staff are doing for the benefit of their service users and was therefore delighted at the opportunity to get involved with the forthcoming ABI Games.
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T-Shirt

Moving from surviving to thriving involves shifting from a scarcity mindset to one of growth, breaking free from comfort zones, and embracing change. Developing emotional resilience, building a strong support system, and pursuing a clear sense of purpose are essential. This transformation requires overcoming fear, embracing uncertainty, and taking proactive steps toward personal growth and fulfillment.

Emma Hamel is known for her no nonsense, safe pair of hands approach with people. She works with Headway Worcestershire clients and her own private clients to empower them to step boldly into their lives.
ABOUT US
Registered Charity Number 702490
ABI Games is owned by
Headway Worcestershire, The Mill, Gregory’s Mill Street, Worcester, WR3 8BA
Company Registration Number 02443464 (England and Wales)
Affiliated to Headway – the brain injury association
Registered Charity Number 1025852
CONTACT
Telephone: 01905 729729
Email: info@abigames.org
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